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Goal

When Microsoft turned to software channel pioneer Mort Rosenthal to create a new channel for mobility in the enterprise, Mort turned to Version 2.0 to help establish instant credibility and “guru” status for his new organization in the crowded, noisy and confusing mobile market.

Strategies

Poised to launch the company via an unveiling in Steve Ballmer’s keynote address at CTIA Wireless IT & Entertainment, Version 2.0 built a multi-channel, multi-message communications campaign that would coincide with, but not be dwarfed by, Microsoft’s major product news.

Results

Enterprise Mobile is on the map! Corporate and thought leadership media coverage not only blanketed national, business and trade media outlets, but was also instrumental in bringing sales and partner leads to the table.

Testimonial

“Version 2.0 has been an important partner and extension of our in-house marketing team. The senior level attention on our initial launch activities and follow-on program support has been instrumental in helping our visibility go from zero to ten in a short period of time.”

Mort Rosenthal
Chairman and CEO, Enterprise Mobile