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Goal

Coming off the close of its first round of venture capital financing, Visible Measures needed a strategic communications partner to help create a new category within the dynamic Internet video marketplace and fine-tune the Visible Measures story.  The challenge – Visible Measures needed a firm that could help build a messaging platform, and design and implement a suite of launch programs in just six weeks.

Strategies

Working closely with the Visible Measures management team, Version 2.0 helped land the company a spot at DEMO, the premier launch venue for technology’s biggest products.  In addition to curtain raiser activities, Version 2.0 developed a diverse thought leadership program to brand Visible Measures as one of the leading resources on audience behavior measurement.

Results

Careful message development and strategic influencer programs have created a new category in the emerging Internet video industry – audience behavior measurement.  Not, not only is Visible Measures often called upon to provide expertise on the topic of Internet video measurement, but the company has dramatically increased its share of voice in industry and competitor profiles that cover the evolution of Internet video.  In addition, establishing relationships with bloggers, columnists, analysts and technology reporters as a result of the launch, DEMO media activities resulted in a wide range of traditional and social media coverage for Visible Measures. 

Testimonial

“Since day one, Version 2.0 has operated as part of the extended Visible Measures team.  Working together under an aggressive timeline, we delivered a high-profile company and product launch and have started to establish a new, high-interest category in the Internet video ecosystem. We’re looking forward to building on the momentum of our V2 communications program.”

Matt Cutler
Vice President of Marketing & Analytics, Visible Measures

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