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Goal

A leader in the global data security industry, Utimaco had only recently expanded its European operations to the U.S. market.  Trailing its competitors from a visibility perspective, Utimaco needed a communications campaign that would shine a spotlight on the company’s expansive product suite and position the company as a visionary partner to IT and security administrators in the U.S.

Strategies

A longstanding client, Version 2.0 has designed and implemented a host of product, thought leadership and industry trend campaigns targeted at a growing roster of influencers.  Traditional and new media programs have helped elevate brand awareness for Utimaco and its data security solutions among business, IT and security audiences.

Results

In just six short months Version 2.0 introduced Utimaco to the U.S. media and analyst influencers and quadrupled the company’s coverage.  Our creative, sustained communications programs have helped Utimaco outpace its leading competitors and increase Utimaco’s share of voice in industry and competitor features.

Testimonial

“The stellar service is incredible! The ongoing responsiveness and attention to detail by the team of professionals at Version 2.0 provides the framework for a strong partnership in which to effectively reach our media goals.”

Deb Symons
Vice President of Marketing, Utimaco