Accountability and integrated results that capture the big picture and map to larger business goals are the guiding principles behind Version 2.0’s comprehensive and innovative measurement methodology. At the outset of every campaign, we work closely with clients to develop baseline metrics and KPI objectives that demonstrate the true business value of PR, an integrated media strategy and corporate communications initiatives and guide the continuous improvement of those initiatives. Using our proprietary measurement methodology in tandem with leading measurement technologies, we provide transparency into the communications program and facilitate the interpretation and ongoing guidance to map programs to each client’s business objectives.