Effective communications programs for technology companies in 2024 look much different than they did even a few years ago. There’s an ever-growing number of innovative companies vying for the attention of audiences who are using a more widely distributed number of channels to get their information. With this crowded environment as the backdrop, V2 Communications is hosting a timely panel to detail how brands can adapt to this landscape and reach their audiences with an integrated communications approach. Representatives from leading technology companies will shine a light on how they’ve leveraged new formats and new channels to break through the noise and reach the people that matter to their business, while also discussing the roadblocks they’ve faced, and continue to face, along the way.
V2’s panel gives viewers the opportunity to hear directly from those leading the integrated charge at some of tech’s biggest brands, including:
- Kristen Leathers (moderator), SVP, Health Tech Practice Lead at V2 Communications·
- Heather Graubard, Chief Communications Officer at UiPath·
- Becca Sullivan, VP of Global Communications at Rocket Software·
- Christian Potts, Director of Public Relations at Quickbase·
- The need for a more integrated approach given the changing media and market landscape·
- How they successfully implemented integrated campaigns and measured results·
- Obstacles in getting the most out of an integrated approach·
Panelists answer questions about:
Watch the recording here.