An IPO is one of the biggest moments – if not, THE biggest moment – in a company’s trajectory. It’s a time to celebrate the growth and impact of your company and embark on a new chapter for your business.
Strategic communication is critical to maximizing the moment and setting your company up for public company success – creating brand awareness and favor among customers, partners and employees, as well as broad shareholder audiences. To instill confidence and enthusiasm around your brand and go-forward trajectory, IPO communications planning and programming must begin as early as 12-24 months before you ring that bell.
While specific communications strategies should align with the current media landscape and news consumption habits, there are tried-and-true best practices that marketing and communications can use as guardrails for their planning.
Based on our experience supporting brands from early venture raises, through investor roadshows, to public market debuts (and beyond), V2 has compiled a communications timeline to keep your brand on track with your IPO journey.