As one of the fastest-growing media channels today, podcasting presents a major opportunity to brands looking to engage with audiences in innovative and captivating ways. If your organization is interested in launching a podcast but isn’t sure where to start, V2 can help. Keep reading for a breakdown of podcast listeners’ behaviors (after all, knowing your audience is an essential first step in creating a successful resource). Then, get a glimpse into the execution process in our Q+A with ASG’s Jen Papineau, who we worked with the develop her organization’s debut podcast, Digital: Disrupted.
