Content and Social Media

Social is an afterthought for a lot of PR firms, but not V2. They seamlessly integrate social media into both our communications strategy and day-to-day execution of campaigns. Since they have started to manage our owned social channels, we have seen considerable improvement in the quality of our content and growth in our followers, but more importantly, engagement with employees, partners, influencers and current and prospective customers.

V2 is more than a media relations house. They developed and led an integrated PR and marketing program that built Decibel’s brand awareness by identifying and building relationships with influencers in our space. We tapped into influencers’ networks through various engagements – from webinars to joint content to social media. V2 also helped me elevate my own status as an influencer by developing content for my weekly newsletter and social media channels. The influencer program that V2 ran for Decibel functioned in concert with the rest of our PR and marketing efforts and built brand credibility.