The foundation of effective media relations is excellent media relationships. From top-tier print and broadcast journalists to trade press reporters, we read what they write, we follow them on social media and we engage with them daily so we understand their focus areas and engage them with the news, sources and content they need.
From message development and news release creation to launch strategy and implementation, V2 works with clients to ensure that corporate, product, partner and customer announcements have the impact and achieve the media placements that mean success.
V2 fosters strategic relationships and substantive dialog with industry experts to secure influential third-party validation for client companies, their vision and their products. By tapping trusted players in the field, clients inspire greater engagement and build credibility.
Whether our clients are creating a new category, introducing a new technology or looking to rise above a crowded market, V2 cultivates relationships with industry analysts who will champion our clients’ solutions, validate their vision and support top-of-funnel engagement.
V2 designs award programs based on clients’ business objectives, maturity and momentum—and then crafts winning nominations that build awareness of and credibility for our clients’ solutions, market value, growth and leadership.
From niche industry events to global business conferences, V2 provides thoughtful counsel for our clients looking to establish themselves among the industry elite; network with prospective clients, partners and employees; and trumpet their market vision and perspectives on trending issues.
V2 understands PR is an investment of client time and money. We collaborate with clients to set aggressive goals at the outset of our campaigns and use the industry’s latest tools and methodologies to measure impact.