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Social Foundation
Whether our clients are starting out—or over—on social, V2’s foundational work provides a benchmark from which to grow and evolve the program. Armed with in-depth audit information, V2 develops comprehensive social programs that dovetail with overarching communications and business goals, while setting a consistent, clear brand voice and maximizing organic and paid strategies.
Editorial Calendar
V2 crafts compelling content that integrates informative and visual elements to enhance audience attention, absorption and retention. We provide end-to-end oversight of scheduling, creative, copy development and execution, with a single hub for reporting growth and metrics across all channels.
Paid Amplification
We integrate paid campaigns with organic activity and earned media to maximize exposure and drive outcomes. V2 manages the process full-circle—from goal and budget setting to audience targeting, creative support and optimization to ensure every dollar is spent most effectively to engage social audiences.
Community Management
It is no secret that brands with personalized, convenient and speedy interactions stand out. By monitoring trends, identifying influential users and groups and proactively engaging, V2’s community management services start and maintain critical two-way conversations.
Employee and Influencer Activation
V2 enables clients to mobilize audiences to serve as a megaphone for the brand. From executives to employees to influencers, V2 has proven strategies for helping brands activate their biggest champions in efficient, effective ways.